40 Reasons Why Women Live Longer

As a man, I can say confidently that we are dumb. Here are fourty examples proving my point:


Looks like someone payed attention in geometry.


Are those 2x2's? You should never prop your car up with anything but a 2x4. Every man knows that.


Paper is fire resistant, right?


Thank you for calling AT&T...


By jove, take a look at these blokes; what silly outfits! 


I hope someone at least "

Focus on the Red Dot, the Blue Circle Will Disappear

Either You Love Bacon or...

Sorry vegetarians, you can't argue with a sign, they are always right.
Via

In Search Of...

Hello. First off, let me apologize for the lack of podcasts. It's a lame excuse to give, I know, but "I've been busy." Once you read this post, maybe it will shed some light on why I had to take some time off from Jawbone Radio.

If you have following me on Twitter, you may know that I am currently in the market for a Business Manager/Brand Strategist. I've been searching for a person like this for over a year now. Someone to help rudder the Len Peralta brand. I've had spots of luck here and there, but for the most part, I've been doing everything on my own.

I had been reluctant to post anything formal because I was unsure about the type of responses I'd get from taking such a scatter-shot approach on a major social media platform. Also, to be honest, I wasn't completely sure what I was looking for. I've talked to other brand strategists and managers for some friends in new media and they have all given me valuable advice. (I would hire any of them given the chance) However, none of them really do exactly what I'm looking for. Not to sound self-important, but I feel in some ways that I am creating a new category here. This person would not be an artists rep. This person wouldn't be an agent. In a perfect world, this person would help me build and extend my illustration business and help me navigate through projects. I'm sure this person exists, but I can't for the life of me seem to find them.

What follows is a document I've been working on that was helping me clarify what I've been searching for. I admit when I was writing it, I felt like I was trying to write a personal ad. I have to admit, this is sort of tough for me to share. In some ways, taking a step back and admitting I need some assistance with my personal brand goes against what I feel I should do. But I think it may be time for me to take this step forward, if I have any chance of moving past where I am right now.

Take a look and if it sounds like something you can do, or you know someone who fits this bill, please pass it along. I'm willing to talk to all sorts of people, providing they are serious about helping me out.

Ok, Here goes nothing...

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SEEKING BUSINESS MANAGER/BUSINESS DEVELOPER/BRAND STRATEGIST

I am currently looking for someone to assist me in building my personal brand.

Over the past 10 years, I have worked tirelessly to help forge a strong brand identity for myself. I have had the great fortune of being able to work on some high-profile projects and the opportunity to work alongside well-known IPs and growing franchises. I am at a point now, however, where I feel I have done most of what I can do on my own. I am looking for someone who will work in tandem with me to help bring my brand to the next level.

To that point, I am not looking for someone who can just answer e-mails for me and free up some spare time (although I’m sure to start, there may be some of that, but this is not a secretarial position). I need someone I can throw the ball to, and they can throw it right back to me and challenge my expectations. I am looking for someone who can represent me in a positive light to potential clients. Someone who can run interference when negotiating and help set an equitable rate standard for my services. Someone who can be proactive in identifying, pitching and securing upcoming projects. And finally, someone I can trust completely to help rudder my brand amidst growing competition and uncertain financial times.

I am looking for someone who can assess the sub-brands under my main brand and build and maximize their earning potential.

The ideal candidate must:

Be fearless and be willing to work outside their comfort zone.

Be flexible.

Possess proven skills in marketing and branding.

Be able to think quickly on their feet.

Possess impeccable communication skills.

Have a broadband connection with current communication tools and ability to conference.

Current contacts in the entertainment, publishing or animation industry are a plus, but not mandatory.

I am looking for someone to keep in step with me throughout the entire process. I promise you, this will be fun. I won't settle for less. Does this sound like you? Write me at monsterbymail at gmail dot com. Please use the phrase “Business Manager Inquiry” in the subject line. Please provide a phone number for contact.

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Phew! *fingers crossed* Let's see what happens.

Brand Update : Parachute Extends to Skincare

In a significant move, Parachute - the flagship coconut oil brand from Marico has extended itself to skincare. Recently Parachute launched its new brand extension- Parachute Advansed Body Lotion. This is a major brand extension from Parachute since its After Shower hair cream launch.

According to newspaper reports, this category extension is to de-risk the brand's dependence on the hair oil segment . The move to launch body lotion also marks a significant shift in the brand's positioning and its image. Parachute now will have to shed its close association with hair oil segment and move to another set of brand attributes and image. 

Parachute is currently running its launch campaign across various media.

Watch the Parachute ad here : Parachute Body Lotion

The ad is very sensuous in nature  trying to convey the message of soft skin that tempts you to touch it again and again. The brand extension has used the tagline " Love Dobara ". The idea and the theme of the campaign is not new. The concept of  a husband rediscovering his love for his wife has been used many a times in Indian advertising for various product categories. Parachute body lotion's campaign hence was not able to make any creative distinction in the launch campaign. The ad also raised some eyebrows among certain consumers owing to the overdose of sensuality in this ad. The use of hedonistic advertising is becoming very popular in the personal care category in recent times.

The brand has retained its focus on coconut based ingredient in this product. The brand is claiming to have 100% natural moisturizers promising a smooth skin. More than the promise, Parachute Advansed Body Lotion is using its price to lure the consumers to it. The brand is priced very competitively at Rs 99 for 250 ml which makes it one of the most value-for-money body lotion available in the market. I think the brand has priced itself to success . Smart Pricing + Existing Brand equity  will ensure that consumers will try out this product for sure.

Body Lotion segment is witnessing lot of activity these days with many brands vying for consumer attention. Consumers are also waking up to this product category and the frequency of usage also has increased. Earlier, these products were predominantly used in winter season. 

Marico has used Parachute Advansed ( sub-brand) to launch value added products to the brand line of Parachute. While parent brand Parachute is being used in the pure coconut oil category, Marico has launched many variants under the Parachute Advansed brand-line. 

The launch of body lotion has made Parachute brand  an umbrella brand endorsing a range of products in various product categories like - Skin care, hair oils, hair care , cooling oil etc. This also necessitates a shift in the overall brand positioning of Parachute brand.

Marico may be looking at making Parachute a personal care brand in future. The brand should then come out of its perception of a hair-care brand. It will be interesting to see how Marico makes this transformation for Parachute. The brand had earlier ran a campaign " Gorgeous Hamesha " for Parachute. The tagline seems very apt for a transformation to a personal care brand for this brand. 

Related Brand

Parachute.  

The Winner of the Skull Bracelet is...

The winner is Jo G. from South Carolina. Congratulations Jo, and thanks to everyone for participating.

I've got a few more giveaways coming up, including a bottle of Bacon Hot Sauce, Jewelry from Etsy, and a $50 gift certificate to UncommonGoods.com, so make sure to come back often.

Human Hamster Ball Party

Why? Because living in your parent's basement and not having a job leave's you with a lot of spare time and energy; that's why. I wanna play, but I wasn't invited. It's elementry all over again! Mom!



Thanks Andy!