Run Runaway - What An Apt Title

Okay, I know I am 20+ years late on this, but I couldn't get it out of my mind this morning. I don't know how much Slade spent on this video, but it's pretty safe to assume that if the weird facial and tongue contortions made it into the final cut, it wasn't a whole hell of a lot.

BTW, I woke up with this running through my head this morning. I think it has something to do with detox after watching that horrendous M. Night movie "The Happening" last night. Not even Rifftrax could save it from its "horrible-ability".

Bacon Explosion

I have to thank listener Greg Epps for this one. If there was anything that would make my heart stop - literally - for bacon. It would be this recipe. This is almost. ALMOST as bad as Adam Richman's feat of eating 15 dozen oysters in under half an hour.

Dig in.

Brand Update : Toyota Innova

Innova which created the luxury MPV segment in 2005 has reinvented itself . This January , Toyota launched a refurbished version of Innova. The new Innova has a new front bumper and have a sporty look . The interiors have also been spruced up.

Since its launch in 2005, the brand had a dream run. According to domain-b website, Toyota has sold over 1,60,000 units since its launch. The brand have a market share of over 36 percent in the segment.
The brand virtually ruled the premium segment without much competition. The brand also had the exemplary Toyota quality which created a benchmark for future competition.

The relaunch of Innova is a pre-emptive strategy by Toyota because of the recent launch of Mahindra Xylo. Toyota knew that Xylo can be a dangerous competitor. The simple fact that Mahindra shook the SUV market with Scorpio makes it a worthy comeptitor for Toyota.

So as a market leader, Innova had to respond to competition. I am impressed with the speed in which Innova reacted to Xylo launch. According to reports, the MPV segment witnessed a degrowth in 2008. Mahindra is expected to bring consumer interest back to the segment. The pricing and the quality of Xylo is reported to be good enough to give Innova a tough year ahead.

The degrowth of MPV segment is due to the lazy marketing by Innova. Innova also became laid back last year in terms of promotions and product improvements. The brand shot into limelight through some classy adverting featuring Aamir Khan. Later Aamir was dropped and Innova went into silence. There was just one campaign for Innova in 2008.

Although the MPV segment have few intra-segment competition, they compete with other segments. Hence the high profile launches of premium cars in other segments will have its effect on Innova.
In my personal opinion , consumers in India evaluate products across segments while making a decision. So a consumer may look at Scorpio and Skoda together and then make a choice. Hence when all other brands are making noise, Innova lost many customers because of its laid-back promotions.

Xylo has really warmed up this brand and Innova has responded early to the competition. The brand does not have much issues on the product side but there is an issue in the promotional side. The brand really needs a heavy dose of promotions to retain its glory.

I am sure that Innova may be missing Aamir Khan......

Related brand

Innova

Jawbone #236: You Made Zangief Cry!

On today's show, we chat around our upcoming guests, getting stuck in the snow, massage therapy, wrapup of our Sirius interview and much more! Enjoy, won't you?

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Kohler : The Bold Look

Brand : Kohler
Company : Kohler India


Brand Analysis Count : 375

Kohler is a global brand which has a unique position as a designer kitchen and bathroom accessory brand. This American brand has a rich history dating back to 1883.

Kohler was launched in India in 2006. The company is in the business of power systems , kitchen and bath accessories. Indian bathroom accessory market is worth around Rs 2500 crore and Kohler is aiming the premium segment of the market.

The brand came into my notice when I saw the advertisement of Kohler, where the lady asks the famous architect to build a house around a faucet.

Watch the commercial here : Kohler Architect

I frankly did not like the ad. What in the world one would imagine such a situation where you fall in love with a faucet or a closet ? I thought it as absurd when a person wants the architect to build a house matching a bloody tap.

Infact that lousy ad prompted me to go and search for this brand. And surprisingly now I am impressed.Impressed because Kohler wants people to fall in love with their products. Impressed because of the kind of innovation that the company try to bring into a product like bathroom fittings, taps and closets.

It would not be an exaggaration to say that Kohler has an iconic status in this segment. The brand is in the forefront of innovation and some of the products are really mind-blowing.

For example, Kohler has a brand - Purist Hatbox toilet which is a one piece tankless toilet .It has electronic actuation and Quiet close toilet seats. The design is totally unique and minimalistic.

The brand hence want to be a desire- object. Another interesting thing about this brand is its commercials. It is sad that Kohler chose its worst commercial for India.

Actually Kohler is famous for some of their commercials. One such campaign is known as " As I See it " .
In this campaign, Kohler partners with nationally recognized artists and photographers and create ads . The artists are free to use Kohler products to create the imagery. This campaign has won several awards for the brand. The campaign was launched in 2002 and is executed by the brand's ad agency GSD&M Idea City. Kohler launched the campaign in India in 2008.

Kohler globally has been positioned as an object of desire, unconventional and bold. The brand has the tagline " The Bold Look " . The " Bold Look" campaign originated in 1960 when the brand tried to experiment with bold , unconventional designs. The Bold Look later bacame the reflection of the culture and attitude of the company. If you closely look at most of their products, the brand has tried to break away from the conventional mould.

Kohler is trying to create a new perception about bath fittings and accessories. The brand is targeting the upwardly mobile Indian consumer segment who would like to have the best of all worlds. More over , bathroom fittings and faucets have become lifestyle products. Indian consumers are now mimicking the west for their home designs. People now want " dry " bathrooms , bathrooms which look like " living rooms "....

All these have created huge potential for a designer brand like Kohler.

Related Brand
Parryware

Strawberry Mint and Hot Chocolate Shampoo

Strawberry Mint and Hot Chocolate Shampoo

Johnson's Baby Powder

Johnson's Baby Powder. One of alternative of powder for your baby. Because now a lot of producers creating various baby powders.

Dior HydrAction Skincare

Dior HydrAction Skincare. Higher Dior consisted of gel moussant integral corps at cheveux; body and hair shampoo.

Lipstick for Your Sexy Lips Color

Lipstick for your sexy lips color. To get perfect result, you don't worry to try the product before you sets mind on buys. Please ask information required referring to the product to its costumer, so that you are guaranteed will not disappointed.

Green Tea Shampoo

Green tea shampoo for your healthy and strong hair.

Guitar Hero Text Based Game

This is so damn frustrating. Guess I never played enough text-based games. Thanks to Art for the link.

Best Marketing Practice : Creating Consumer Centric Innovations

Read my article on consumer centric innovations in Adclub bombay Website : Creating consumer centric innovations

Nora and I on Sirius Radio!

Just a reminder to everyone who has Sirius Radio. Nora and I will be guests on Sirius 159/XM 117 tomorrow at 11 AM on a show called "The Catholics Next Door" with Greg and Jennifer Willits. That is, if Jennifer doesn't give birth in the next 24 hours. She is two days overdue and is pretty much ready to deliver any second now. In fact, you can leave her baby a message if you choose. In the meantime, check it out if you can listen. Should be fun!

UPDATE: You can now listen to our interview in case you missed it. Here it is. Thanks to Erin for recording the show and getting it to us so quickly!

Brand Update : Ford Ikon

After nine years of Joshful existence, Ford has relaunched Ikon. Ford Ikon has been given a new life, a new look, a new engine and a new positioning.

Last November, Ford Ikon was relaunched with a Dura Torq TDCI diesel engine. The brand was earlier available in petrol only . The diesel version of Ikon will appeal to the consumers who worry about the fuel prices.

Besides the diesel engine , Ford Ikon also sports a new look and spruced up interiors.

The positioning also have changed. The Ikon now ceases to be a Josh Machine. The brand has replaced its " iconic " tagline "Josh Machine " with a new tagline " Sensible Bhi, Crazy Bhi "

Watch the new campaign here : Ford Ikon

I was a big fan of the Josh Machine tagline. It was a simple but a very effective positioning statement. It reflected everything that the brand stands for.

It is true that the brand has become older and dated. The brand needed new energy. But the new campaign is definitely anything but Josh. The idea is old and the execution average.

One of the reasons why Ford Ikon's position deteriorated in the market was because the brand never reinvented itself. There was not much happening with the brand . The brand off late became complacent in promotions. There was no campaign which was worth remembering in the last 5 years. The brand could have kept the energy by constantly promoting itself. But Ford adopted a strategy of milking this brand without investing much on the promotions.

If you ask any one about Josh Machine, you will never get a wrong answer. The brand and the tagline was heavily associated and remembered. If this tagline has to be replaced, the brand should have replaced it with an equally powerful positioning statement. "Sensible Bhi, Crazy Bhi " is nothing but a boring tagline. The brand also just lost its core positioning of a sporty car.

Remember that there is no other Indian car brand which is positioned as a Josh Machine. By forgoing such a powerful statement, Ikon has just lost its Josh.
Related Brand
Ford Ikon

Caption This: 1-26-09

YouTube Street Fighter

Pretty Amazing to be sure. Thanks to Mark for the link.

Jawbone #235: An Evening With Kevin Murphy

On this episode of Jawbone, we are honored to welcome Kevin Murphy of MST3K and Rifftrax. This completes the trilogy of MST guests on Jawbone Radio:

Hear Michael J. Nelson's Jawbone Interview
Hear Bill Corbett's Jawbone Interview

Nora and I discuss MST, Kevin's singing voice, the Oscars, iRiff, absinthe and being a cocktail maven and much much more. If you enjoy the show, please feel free to subscribe!

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Saint Juice : 100 % Juice , Nothing else

Brand : Saint Juice
Company : Parle Agro
Agency : Creativeland Asia

Brand Analysis Count : 374

Saint Juice is the new entrant to the fast growing fruit juice market.The brand is making a foray into a market which is highly segmented and often highly confusing (to the consumer) .
Indian beverages industry which is worth Rs 7000 crore is divided broadly into carbonated and non-carbonated categories.

The fruit based drinks market is highly confusing for a customer . Frooti, Tropicana, Maaza, Real etc are all fruit based beverages. Some tastes good and some not so good.

If you look at the products, there are different types of fruit beverages :

Fruit Drinks : These are those drinks where there is a less than 20% fruit pulp.
Frooti ,Maaza etc belong to this category. Fruit drinks is the dominant category which is worth around 250-300 crores

Fruit Nectar : These contains less around 25- 85% fruit pulp. Brands like Godrej Xs and Real Nectar belongs to this category. This is a small category worth around Rs 35 crore.

Fruit Juice : These are fruit beverages that contain 85% and more fruit pulp. Tropicana and Real belongs to this category. This category is worth Rs 150 crore.

With in the Fruit Juices segment , a new category is emerging which is the 100% juice category.
( A nice article on this here : afaqs )

Most consumers are not aware of this micro segmentation. Those who drink Frooti or Maaza does not know or is not bothered about the fruit pulp content. The reason is that ,they drink these beverages for the taste ( and quenching thirst ).

Unlike the fruit drinks , customers of fruit juices are health conscious. One of the reasons for them taking this product category is that they want a healthy drink. The product is more of a health supplement than a beverage. The fact that these products are less tasty compared to fruit drink is a proof that only the health conscious ones will take it.

The category of fruit juices are dominated by Dabur's Real and Pepsi's Tropicana. Real is the market leader with around 55 - 60% share and Tropicana takes the rest.

Saint Juice is a 100 % fruit juice. The brand is positioned as a 100 % juice. This positioning is relevant because consumers are confused about the category. I tend to believe that Real and Tropicana was 100 % juice. But later only I found that these were not.

In such a scenario, Saint Juice's positioning of 100% fruit juice makes sense for the consumers. As of now , the brand is very clear about the positioning. Another factor that appealed to me about Saint Juice is its minimalistic design. The packaging is uncluttered and very visible on supermarket shelf.

The brand is now being promoted in print media and inside stores. The brand has taken the tagline " 100 % Juice , Nothing else ". The message is Simple and straight forward. The name Saint has been chosen in line with the brand's core promise.


The 100 % juice positioning of Saint is a real threat to Real and Tropicana. Real and Tropicana had extended itself into fruit drinks and fruit nectar categories. Real have Real Twist and Tropicana have Twirl in the fruit drinks category. Both these brands have their nectar variants. Recently Real and Tropicana launched their 100 % juice variant. This is a typical case where a brand is trying to be everything to everybody.

As a ordinary person, my perception of Real and Tropicana was that it was a fruit Juice brand. Now they have diluted their core proposition for a larger market play.

There are ofcourse hurdles for Saint Juice. While proclaiming that the brand is 100% juice, it may also have to convince the customers that its competitors are not having 100 % juice . Since the customers are already confused, 100% juice positioning will be relevant to them only if consumer doubt other brands. Real has identified this threat and has rejuvenated Real Active as a 100% juice brand .

The current positioning of Saint Juice is targeting the consumer who is actively looking for a 100% juice. These are consumers who take juice as a part of their diet and also knows the difference between various fruit drinks and doesn't bother much about the taste. But the category is very small .

The larger category belongs to those who like taste but wants to have a healthy fruit juice. This is the category which has large number of customers. Here taste is a significant attribute. Customers in this segment may not clearly see a distinction with in the category. For these customers, any drink in tetra pack will qualify as a fruit juice. These customers may not see a relevance in the 100% juice positioning. It is going to be a challenge for Saint to bring these customers to its fold.

Hence the next challenge for the brand is to take the 100% pure proposition into certain benefits that a larger set of customers will appreciate.


When there is lot of clutter and noise in the market, it makes sense for the brand to talk straight. Consumers look for simple solutions to his needs.

Related Brand
Real

Uh...what?

I knew people were hungry for info about the new President, but I think this crosses a line.

French Nails with Flowers

French nails with flowers by Christel Weixelman.

Baltic Nail Art Championships

Finger nails at Baltic nail art championships

Art Nail with Picasso, Monalisa, Van Googh, Mondrian, Okeefe History

Art nail with Picasso, Monalisa, Van Googh, Mondrian and Okeefe history

Totoro Anime Nail Design

Totoro nail art on hot pink glitter acrylic nails

Art Nail with Interior Design

Art nail with interior design by Christel Weixelman.

This Is Freaking Insane

wingsuit base jumping from Ali on Vimeo.
For the record, I would never be able to do this because my wingsuit would be weighted down with poop. Yes, I wrote poop. Thanks to Carlton for this.

More Wil Wheaton

I decided to make Wil Wheaton more or a fan by doing some art of him. This cartoon is based on this infamous photo, which incidentally I used as a Caption This a long time ago. Hope he likes it!

Incidentally, Photoshop decided to crap out before I could save this drawing, so looks like I'll have to rebuild it again. Ah well. At least I was able to grab a quick screenshot of it. So is life.

Far Side Re-Enactments

Far Side cover
Originally uploaded by entitee.

What a brilliant idea. See em all here.

Also, I miss The Far Side. :(

Brand Update : Idea

Idea cellular has been hit by the Idea Virus. The brand has been investing heavily in its " Ideas that Change " theme.

The latest in the series is the Idea for participative democracy.

Watch the tvc here : Idea for the people

The new campaign revolves around the idea of using mobile for understanding the public opinion and thus encouraging public partnership in development and encouraging participative democracy. ( What an Idea ! Sirjee )

As usual , this brand is making the best use of its brand ambassador.

The earlier campaign was addressing the issues of
Caste
Disability
and Education.

As a part of the current campaign, the brand has started a new website : bythepeople .in
There is nothing special in the website except for a voting form.

What I like about Idea's marketing initiatives are the effective use of media like OOH. You will never miss the Idea hoarding and these hoardings changes in line with the campaigns.

The brand also makes use of its brand elements like the color and the tagline to its advantage.

" What an Idea , Sirjee " have already become a hit lingo .

As a pure promotion strategy, these social themes work well primarily because it is different. Atleast one brand is taking about things that matters.

But these initiatives are not carried over to the implementation by the brand . Hence no serious change can be expected out of such initiatives. The campaigns just serve as a sounding board for ideas that has possibilities - nothing more and nothing less.

What happens is that when the brand is talking about Democracy, its earlier pitch for " Education for all " takes the backseat... The caste issue has long been forgotten.

I am not saying that the brands should spend their limited resources in trying to change the world.

But little sad that these ideas only have life till the next big idea...

Related Brand

Idea
Brand update

Best Marketing Practice : Building a Brand Tribe

Read my article on building brand communities in the Ad Club Bombay website : Building brand tribes

Lipstick Carnival

Lipstick carnival with green packages

Kiss Me Lipstick

Kiss me lipstick in 12 juicy color

Red Lipstick for Sexy Lips

Red lipstick for sexy lips

Awesome Overload

Over the weekend, my friends Paul, Storm and JoCo met MythBusters host Adam Savage in San Francisco. In honor of their meeting, I was asked by Paul to create an artists rendering of it. Paul was also supposed to hand Adam $20. The $20 thing didn't happen, but the artwork was handed off to Adam. And here is the visual proof.

I gotta say, so far this year has been full of awesomeness. And I owe Paul and Storm and Coulton for a lot of it. Click to see the bigger pic. And click here to see the art up close.

Four Chords

As the name says, The Axis Of Awesome is pretty awesome. Thanks to Mark for the link.

Caption This: 1-19-09

Special thanks to my niece Julia for posing for this week's entry.

Yo bykes : Ab Rasta Hai Mere Pass

Brand : Yo Bykes
Company : Indus Electro-trans ( Electrotherm)
Agency : Canvas Communications

Brand Analysis Count : 373

Yo Bykes is the first electric Scooter to be launched in Indian market. Launched in 2006, this brand is a market leader in the Rs 500 crore electric scooter market in India. Yo is from Indus Electrotrans which is a division of Electrotherm India which is a major player in the foundry and steel industry.

When electric bikes & scooters were launched in India during 2006, there were lot of expectations about this category. The rising fuel prices , air pollution , growing concern about environment provided enough opportunity for such a product. The rising fuel costs were the most significant factor behind the growth of this category.

Yo Bykes rode on the back of the higher fuel prices. Electric scooters are dirt cheap to run compared to petrol vehicles. Compare the cost of Rs 50 for 500 km for electric scooters to Rs 50 per 60 km for petrol scooters.

Besides the advantage in running costs, electric scooters had also another advantage .There is no need for license or registration for certain variants. According to Indian rules, those vehicles which are powered by engine less than 250 watts and has the maximum speed less than 25 kmph do not need license.

Yo Bykes launched the first scooter in this category branded as Yo Smart.

The electric scooters gained rapid consumer attention across the country. The market saw the evolution of a new category . In 2007, the electric two wheelers sales was around 10,000 units thus taking 10% share in the two wheeler industry.

These figures attracted lot of players into the market. Most of the bicycle marketers ventured into this segment. Even large companies like TVS and Bajaj began to view this segment seriously.

TVS felt that electric scooters was a major threat to its Scooty brand. It proactively launched the electric version of Scooty to counter this threat.

How ever, the euphoria over electric scooters could not sustain its initial momentum. The sales peaked when there is a fuel price hike but then it is back to low volumes.

The main issue was the power of the vehicles. The standard electric scooters were severely underpowered. This was because of two reasons. To sell scooters that do not need registration, the power had to be kept low. Another reason was that when power was increased, the fuel efficiency will come down.

To counter this issue, Yo bykes launched another variant Yo Speed which was having an engine output of 750 watts . This was the first scooter to get the approval of Automotive Research Association of India. But these high powered scooters had a price equivalent to the petrol scooters.

Even after two years of launch, electric scooters have not been able to give a threat to its petrol competitors. These brands still occupy a niche rather than becoming the mainstream category.

All brands of electric scooters including Yo is positioned on the basis of its fuel efficiency. Although fuel efficiency is an important attribute for a consumer, it is not a determinant variable for purchase of a scooter.

Due to the lack of power, these electric scooters does not appeal to men. And many would also use scooters to travel with family, e-scooters is definitely not a choice in such a scenario.

Most of the customers for this category are ladies and self -employed men who travel short distances. The common perception is that e-scooters are like underpowered scooterettes. Although the running cost is low, the cost of ownership is at par with the ordinary scooters. There is also a yearly recurring cost for the replacement of battery. So when a customer does his mental accounting, electric scooters' fuel advantage is not compelling enough.

So will electric scooters replace petrol scooters ?
No.
Then what is the future of electric scooters ?

The current differentiation of electric scooters on fuel efficiency will work only for certain segments of consumers. Yobykes have to find some other interesting propositions for the consumers to opt for such scooters.

Rather than competing with mainstream scooters, e-scooters should expoit multiple niches.

These scooters are excellent option aiming at students and pre-teens. It could be the First Scooter for everyone..

Another small niche are those environment conscious segment which are growing but now a very small one. Yo can partner with NGOs for a cleaner environment thus promoting the concept of such scooters.
Rather than focusing on fuel efficiency , YoBykes should be able to provide reasons for customers to chose an underpowered scooter. Otherwise, the brand will be highly dependent on the whims and fancies of OPEC 's oil barons.

Nestle Milkybar : Dum Hai To Bahar Nikal

Brand : Milkybar

Company : Nestle
Agency : JWT

Brand Analysis Count : 372

Milkybar is the leader in the white chocolate market in India. Launched in 1998, the brand is now making lot of noise in the media as a part of its repositioning exercise. In a typical market challenger strategy of Byepass attack, Nestle always avoided fighting head on with the market leader Cadbury's Dairy Milk.

Nestle chose to attack the market by launching brands like Kit Kat , Munch and Milkybar and thus create a new market for itself away from the market leader. Milkybar is one of such brands.

Milkybar is a white chocolate. White Chocolates are those which contains Cocoa butter, milk and sweets and no cocoa solids.

Milk Chocolates are those which contains milk solids in addiction to chocolate. In some reports, Milkybar is considered as a white chocolate while in some it is referred to as a milk chocolate. Nestle have anothe milk chocolate brand hence Milkybar can be positively confirmed as a white chocolate.

When I was indulging in chocolates, milk/white chocolates were a regular part of my indulgence, especially when bored with brown chocolates.

Although Milkybar was around in Indian market for a while, the brand came into aggressive state during the relaunch in 2006. During that time, Nestle relaunched the brand on the platform of healthy chocolate. The chocolate was fortified with calcium and positioned as a chocolate bar for energy and strength.
"Milkybar gives me power " was the brand's positioning platform.

Milkybar not only created the white chocolate segment but expanded it through product innovations. The brand launched a soft chewy fudge form of Milkybar branded as Milkybar Choo. This was a big hit for the kids who loved the soft fudge form of chocolate. The brand also made itself affordable by pricing the variant at Rs 5.

Currently the brand is running a campaign with a new tagline " Dum hai to bahar nikal " ( if you have guts, get out and play ) . The brand asks the youngsters to just get out and play.

Watch the campaign here : Dum Hai to bahar nikal

The ad is well made and drives a point. The campaign is backed by events and contests to reinforce the new positioning.

What is interesting is that the brand is addressing the higher age group of the target segment . I think that the previous TG audience for Milkybar was the kids of age 5-10 yrs. But the current ad is targeting pre-teens (8-12).

Milkybar is has competition from Milk Treat from Cadbury's.


Milkybar is a global brand from Nestle's portfolio. The brand was born in 1937. Globally the brand is positioned towards small kids. The brand have a mascot which is the " Milkybar Kid".
In India, instead of Milkybar kid, we have the picture of cow to reinforce the " Milk " factor.

The positioning of Milkybar was a healthy chocolate works well with parents. I was surprised when our family doctor suggest that we give milk chocolate to our child rather than the brown one. As a parent, I am also influenced by the " Goodness of Milk " factor. But often kids prefer the brown one over the white one.

Milkybar is a nice example of a brand carving a place for itself in a market which is dominated by an iconic brand. The new positioning may broaden the consumer segment for this brand. But how the older kids are impressed by the brand is something to watch for.

Beautiful Makeup from Famous Product

Beautiful makeup from famous product

Beauty and Accessories to Make Beautiful Face

Beauty and accessories to make beautiful face

Fresh Eyeshadow Makeup

Fresh eyeshadow makeup

Completed Makeup Set

Completed makeup set for your beautiful performance

Eyeshadow with Makeup Set

Eyeshadow with makeup set

Jawbone #234: Anyone Else But You

Solocast. Freezing cold. Snoopy's graduation. Being a social media guru. WIl Wheaton loves me. Falling asleep too early. Music from the Moldy Peaches.

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Wil Wheaton Is A Fan Of Mine

I got this link from a couple of people. Yesterday, Wil Wheaton himself linked up one of my monster videos in particular my artwork for "Octopus' by Jonathan Coulton. Not only that, but in the comments, Wil said he is a fan of my artwork.

I am honored.

Canada Dry : RIP ( 1995-1999)

Brand : Canada Dry
Company : Cadbury Schweppes ( Later Coca Cola)
Agency : Mudra

Brand Analysis Count : 371

One of my colleagues yesterday showed me a 1989 issue of Business India where he pointed out an ad of a long forgotten brand - Canada Dry . We passionately talked about the brand which we both liked.

Canada Dry was launched in India in 1995 . The brand ,from Cadbury Schweppes ,was a highly popular brand of softdrinks across the globe. Canada Dry was a much hyped brand because it was from the house of Cadbury. Cadbury Schweppes launched Canada Dry and Orange Crush in the Indian market with much fanfare.

Canada Dry was a Champagne Softdrink. The brand has positioned itself as a champagne and the taste was different and refreshing.

The brand was also promoted heavily in various media. The ad featuring the snow and tiger brings back the nostalgia about this brand. The brand was positioned as a premium cooldrink . The brand gained immediate acceptance because of its association with Cadbury. The brand had the potential to become a premium softdrink brand in India .

But alas, the brand did not last too long in the market. In 1999 CocaCola took over the beverages business of Cadbury Schweppes and like GoldSpot and Limca , Coke killed this brand.

It is sad to see such brands being killed for no reason connected with customers. The only reason for Coke to kill these brands was to make way for Coke's original brands. In the case of Canada Dry , the brand only had a negligible presence in the Indian market.

Look at the Indian market now - Is there a premium softdrink brand in India ? Neither Coke or Pepsi was able to create a premium softdrinks category in India. They have not even tried yet.......

Translucent from Contempo Cosmetics

Translucent from Contempo Cosmetics

Orly Nail Lacqouer

Orly MyBeau Nail Lacqouer