30 Retro Breakfast Cereals Part 1

Breakfast cereals have been popular ever since Will Keith Kellogg invented Corn Flakes. Since then, cereal has taken many forms, and become popular in many countries.When I was little, I used to get a small mixing bowl and fill it with several kinds of cereal. I would then sit on the heater vent in the living room and feast away.I still eat cereal sometimes before bed. Is there anything more

Brand Update : Perk

Perk has gone in for a makeover. Cadbury has launched the new Perk with Glucose Energy. According to the company website, this is the first time that a chocolate brand from the company has come out with glucose energy. The brand is running a campaign announcing its new avatar.

Watch the TVC here : Perk with Glucose Energy

When I first saw the ad, I took it just as another line extension by the brand. But was really surprised at the news report suggesting the new product as a relaunch of the original Perk. Infact DNA reports that the original Perk will be phased out soon ( Source).

The reports are little vague as to whether the Perk with Glucose Energy is the New Avatar of Perk or a line extension.

If the report of relaunch is true then it is a big change for the brand. The entire brand personality is changed and frankly I am upset.

Perk always had a charm and its persona of a bubbly youthful brand was always there since its launch in 1996. Priety Zinta is still remembered along with the brand. But the new face of the Perk is entirely opposite to the brand's current image.

According to the company version, the new Perk is targeting the youth 14-18 year olds which are looking for a snack which is refreshing. The new launch is the result of a study conducted by the company which showed that youth prefers a tasty snack which also refreshed them ( source).

In my personal opinion, the relaunch campaign is a big let down. When I saw it the first time, I mistook it for some telecom ad - with all the usual stuff of a young man doing lots of stuff, trying hard , loved by all etc. But was surprised to find that it was an ad for Perk. Disgusted after finding that it is a relaunch ad.

The new campaign just poured cold water on the entire positioning of the brand. The brand lost is bubbly , cool , irreverent character and instead acquired an uncool, rational , conforming kind of a personality. Today's youth prefers those personalities who takes things easy, without effort accomplishing tasks and enjoying life Bindaass.. But the main character seems to be taking lot of efforts which just killed the brand's established persona.

The brand also has changed the packaging color. The new tagline of Perk is " Sapno se race kar le" roughly translated to " Race with your dreams " which I think may miss the mark with the young crowd. I still miss the magic that this brand brought about in its earlier campaigns. The last campaign of " Take it Lightly " was also a smart move of the brand. But the current relaunch is too off mark.

Having said that Perk has already an established equity which will prompt customers to reach for this brand. The new Perk is priced attractively and the " Glucose " factor will entice many consumers to buy this brand. Despite all these campaign, both Perk and Kitkat were not able to create any significant growth for the wafer based confectionery in the Indian market. This category still remains in the periphery of the larger market of confectioneries

Perk has changed for better or worse, the sales figures will say. But on a branding perspective, the brand just started dying..

Another thought ... what about Ulta Perk ???

All my above criticisms are based on the assumption that Perk has been relaunched and the older Perk is being laid to rest. If the new Perk with Glucose Energy is a line extension and the older Perk is going to remain in the market, then it is just a new product line extension with a lousy campaign.

Related Brand

Perk

Jawbone #264: KoppelDoo

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Love Calculator Pro (99¢) - Detects the capatability between two people based on first names. How scientific.iFireplace (99¢) - Snuggle up in front of a video of a fireplace, on your iphone. A steal at only a dollar.Funny 500: Pickup Lines Lite (Free) - The name says it all. Your Dad must be a theif, because he stole the stars and put them in your eyes.iTan (Free) - Provides a quick dose of

WEDDING CUPCAKE SOAPS THAT ARE 'SWEET-N-CLASSY'

I have finally created a new page on my website, well quite a few actually, but I'm very pleased with this one.  Mainly because of my new absolutely stunning photos taken by Nigel Cheffers-Heard - thank you Nigel as always http://www.cheffers.co.uk/

My new cupcakes are going crazy, I'm already sold out of Rose Garden and Love Spell is rapidly going the same way.  Oh well, a little less for poor Aimee to wrap and pack up while Im away I guess.  Our Portugal trip is looming ever closer and I just can't wait.  More about that in another post.  Anyway, I have taken the plunge and gone for 4 issues of advertising in Brides Magazine - the UK's leading bridal mag and (ouch!) its expensive, but has to be done to see if I am on the right track.

  So this is the copy for the new page and it makes up the new press release too, available on the press pack page of the website if you are remotely interested!

If you are looking for an elegant and sophisticated gift for your friends with a little quirky twist to make them smile look no further.  I can custom design my stylish and fun little soaps to match a theme, colour, scent, the dress, flowers even your wedding cake.

All I need is 4 weeks to design, make, decorate and wrap your unique wedding favors and deliver them directly to you.  I am happy to help you with ideas over the phone or in person if you prefer.  You can send me samples of your colours, fabrics and ideas for flowers for the tops (if you wish) and together we can come up with the perfect design.  You may be looking for something with a bit of character or a twist on you lives and loves - favourite sports, pets you love, places you like to go - I can make ANYTHING in soap - well almost anything, just try me!





Left is a cupcake tower of Summer Time Mini Soap Cupcakes  and below is Rose Garden.

Then I added a bit of silliness, I just hope it works and tempts more people to get in touch....


Cupcake soaps cater to the kid in us all..... a bit of cupcake psychology
Cupcakes are known for their kid-like appeal but there is a softer, sexier side to these little lovelies that cannot be overlooked.  Research shows that a cupcake is the perfect way to seduce someone!  Honestly, more than biscuits, sticky fudge brownies, cakes and the rest.

Their size means that the person receiving one doesn't have to share.......  Unless they want to that is, and of course mine are made for shared showers. 

Basically cupcakes are beautiful, sexy, colourful and most of all fun.  Laughter is the stuff of romance, the allure of one of my cupcakes (along with the divine scents) is in the eye of the beholder and the laughter comes when they realise that they are made from soap.  My cupcakes can morph from innocent delight into a weapon of seduction all within the twinkle of an eye.  Imagine how great it would be to bring more couples together at your wedding using the power of a sweet scented, special gift.....  Oh dear, perhaps you may have to re-think the seating plan!

 

Let me know if you think I might have gone too far!  There is time to make some changes

 

Brand Update : Alpenliebe

Yet again another subbrand taking a personality on its own. The brand in question is Creamfills Alpenliebe. The brand launched as a subbrand is now famous because of some smart creatives.

Creamfills Alpenliebe was launched in 2006 specifically for the Indian market. The product idea and the brand name was devised in India. The brand became a huge success and is now exported to China , Poland and other countries ( Source).

Creamfills Alpenliebe although a candy is a different product when compared to Alpenliebe. While Alpenliebe is a hard candy, Creamfills comes with a creamy core.

The brand came into limelight with some very smart advertisements. One such campaign I like was the " Daddy Khar Main " ad

Watch the ad here : Creamfills Daddy ad

The ad smartly communicated the core positioning of the brand. Creamfills is positioned as a candy with a " surprise cream core " inside. The ad had the tagline " Kuch Alag Achanak " translated to "Suddenly Something surprising ". The brand uses the " Surprise " angle to convey the creamy core of the product. The ad was a big hit so was the product.

Last year, Creamfills launched another campaign . The ad was one of the best I saw in recent times.

Watch the ad here : Creamfills Lions Ad

Like the earlier ad, the new TVC reinforced the positioning of the brand of the surprise core. The ad seems to be expensive but worth all the money spent on the animation. ( read an interesting story about the tvc here).

What I liked about the ad most is that it is never boring. I have watched it many times but still it is enjoyable and the message is conveyed spot on.This brand is an example of the power of a good idea backed by smart creative execution.

The natural question that comes to my mind is whether Perfetti missed the opportunity to create a new brand rather than launching a sub-brand of Alpenliebe. Creamfills shares most of the brand elements of Alpenliebe like the color of packaging . But the positioning of Creamfills is entirely different from that of Alpenliebe. Although the parent Alpenliebe brand is not going to be significantly affected by this different positioning, I feel that Perfetti could have given Creamfills an independent role rather than being tied up to another brand.

Related Brand

Alpenliebe

Brand Update : Cadbury Dairy Milk

Cadbury has launched a new variant of Dairy Milk branded as Dairy Milk Silk. The brand is currently running two TVCs for this variant

Watch the tvc here : Dairy Milk Silk Dance

: Dairy Milk Silk Conference

The brand has been moving away from the celebrity endorsed approach it was following in the last few years. The new campaign is refreshing and brings back the memories of its earlier iconic campaign " Asli Swaad zindagi ka" . I liked the conference one than the dance one.

As I understand , Cadbury Dairy Milk Silk is a smooth and silky version of the original Dairy Milk. The brand is priced at a premium over the Diary Milk which makes it an Upmarket Stretch in marketing terms.

The ads are spot on the brand's core positioning of " enjoying the moments". The agency has conveyed the message in such a captivating manner that many adults who has forgotten about the original brand promise and experience will be attracted back to the brand.

I hope that the brand will scale new positioning heights and it is a learning experience to watch this brand evolving itself.

A related nice article in Afaqs.

Related Brand

Cadbury's Dairy Milk