Ive got so many fantastic soaps for you to try,

Its 12.25am and I am going in to hospital tomorrow to meet my grandaughter, its a life changing moment.

I will keep you all updated.

Well just been listening to a fantastic Bluegrass/country song that the kids and I love big time

The Cox Family - When God Dips His Pen Of Love In My Heart

I'm not at all religious but I don't think you have to be to get this, neither me and the kids are religious or church goers, but, this always does something HUGE to us!!! whats that about then? I guess I must be feeling very soppy or something but you just have to listen to the fantastic harmony, the voices are fab -

I want Baby Lola to come out lovin' good bluegrass and the blues, I know she will, if me and her Mum have anything to do about it!!..

Well, Im still here!! no sign of baby Lola yet, she is really making us wait! Anyway, tomorrow I go in at 8.30am with Aimee so she can be induced, so by tomorrow night, with any luck, I will be a Nanny! Yipee. On another note, I thought you might like to know, our most favorite pub in the whole wide world, the one my Beer Bar is named after - The Bridge Inn at Topsham, has an exciting event coming up

She's coming back! Kim Richey Saturday 24th October at 8pm Tickets £9 in advance from The Bridge 01392 873862

link to the Bridge Inn - http://www.cheffers.co.uk/bridge.html

This is the image I drew for my Baby Lolas Bar soap labels, Yes, my grandaughter already has a designer soap in her name and she is not even here yet! Its also the heading for my FAQs page on the new website. Very soon I will be letting you all know how you can go and have a look. But for now its off to Tesco to get all the snacks, water, cooling face spray, magazines etc. I will need for my time in hospital as Aimees birthing partner. I am actually going to be there to see her first breath, I really feel so privileged and special.

I will keep you all posted, lets hope I have a real photo of Lola to post soon.

Well I really cant believe it, Ive finally cracked my new website, just a few tweaks left and it will be ready for publishing and testing - how good it that?

What a day, Im about to become a Gradmother (well Nanny actually) for the very first time, my daughter is in the early stages of labour and I cant wait!!! Im soooooo excited.

Brand Update : Parachute

Parachute Advansed Starz has got a new tagline. The brand is currently running a campaign with the new tagline " Choose your avatar " . There is something interesting about the new campaign. When the brand was launched, it was speaking to the mother trying to educate her about the need for a specialized shampoo for kids.

Watch the commercial here : Kya Hoga Mera Avatar

Now the brand is directly talking to the user i.e the kids. And the brand has narrowed its TG to the Tweens and Teens rather than the very young ones.

Starz also has been aggressively promoted across the media. The brand is a pioneer in the Kid's shampoo market and is trying to capitalize on the lack of competition. Starz also is coming out with new products - the latest being the chocolate- shampoo. That signifies the fact that Starz is moving away from its earlier focus on the " Strawberry " ingredient.

The tagline seems to be catchy and focus on fun with hairstyles. The brand has realized that young girls of the new generation likes to experiment with their hairstyles and is trying to provide a healthy solution.

There is something happening for Parachute Aftershower brand too. The sub-brand has launched another extension in the form of a dandruff hair oil. The brand is running a campaign featuring its brand ambassador Yuvraj Singh.

Marico has been extending the Parachute brand too much. Hope that this extension strategy is backed by some clear longterm brand strategy.

Related Brand

Parachute

Brand Update

Jawbone #253: Will You Be My Fan?

On this episode of Jawbone Radio, I fly solo again, sans Nora and turn to Twitter for help. I field some questions from the net, talk about the major faux pas of starting my own fan page and I chat up all of my upcoming projects.

Also, I can't reiterate this enough: signed copies of "There's A Zombie In My Treehouse" are available from me directly. Just go to Monster By Mail and click the book link on the sidebar.

Music:
And We're Off! | IlYoung Bang

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