Wednesday, June 4, 2008

Euphoria Blossom Parfume for Sexy Women

Calvin Klein Euphoria Blossom

Inspired by the delicate aura of an exquisite flower in bloom, like a precious flower unfolding petal by petal, euphoria blossom is a lush, fresh floral that captivates the senses with its sparkling freshness and dewy radiance.

Calvin Klein Euphoria

Calvin Klein Euphoria for Sexy Women

Euphoria is about sexiness, fantasy, and being captivating. Sexy and sensual, euphoria speaks to the woman who has the urge to break free from everyday life - to provocatively be part of an exciting world filled with pleasure, surprise, and temptation. Her fragrance is a contrast between exotic fruits and seductive florals, for a rich, creamy, seductive signature.

Euphoria Parfume For Women

Euphoria By Calvin Klein For Women

EUPHORIA by Calvin Klein for Women Eau De Parfum Spray 3.4 OZ Launched by the design house of Calvin Klein in 2005, EUPHORIA by Calvin Klein possesses a blend of black violet, pomegranate, black orchid, mahogany wood, persimmon, and lotus blossom. It is recommended for romantic wear.

Tuesday, June 3, 2008

Nuking The Fridge

New urban slang is here. folks: Nuking the Fridge. For those who have seen the new Indy movie, you'll understand. Thanks to Monica for this.

BTW, saw the new Indy over the weekend. It wasn't as bad as some people were saying. I enjoyed it. Except for that one part. About the fridge.

Brand Update : Parachute

Parachute Advansed is running a campaign featuring the brand ambassador Deepika Padukone. The current campaign aims to address an important issue faced by this brand, stagnant sales.

Watch the commercial here : Parachute

This commercial is interesting because it addresses an important competition for Parachute which are shampoos. I think that a major competitor for Parachute is shampoo in a broader point of view. Shampoos may not directly compete with hair oils but can affect the purchase of hair oils. In my personal experience and observation, I feel that hair oils are not preferred by some customers because its oily ( what a paradox ! ).

The brand feels that those customers using shampoos are either not using hair oils or has reduced the use hair oils.
In the new campaign Deepika Padukone advice the girls to massage the hair with Parachute Advansed for one hour and then use the shampoos inorder to look " Gorgeous Hamesha ".

The move is a part of the " one hour champi " movement initiated by Parachute. Champi in local lingo means oil head massage. It is known that oil massage is found to be good for the strength of the hair. Even Parachute Advansed has a Massager in its product portfolio.

The aim of this commercial is to co-exist with the shampoos .The brand knows that it cannot fight with this category and replace the use of shampoos. Hence it has decided to join with the shampoos rather than fight for the customers.
Through this campaign the brand is also advising customers on how to use hair oil while using shampoo. Most of the consumers are confused about using hair oils and shampoos together . So they either doesn't use oil when using shampoo or use oil in small quantities. So here the brand is telling the users not to worry about using it both. Both these products can co-exist.

I am not sure how many of the consumers are going to buy this argument , but Parachute should be appreciated for this marketing move .

Related Brand

Parachute

Monday, June 2, 2008

Neil Hosts Jawbone

A program note: Neil will be upholding his end of the bargain from the Jog-A-Thon and hosting an episode of Jawbone Radio this Thursday at 7:30 PM EST. Mark your calendars and watch it live on Ustream as we record. That is all.

Also, if you have any questions for Neil, post them here or call our voicemail line @ 206.666.2326.

Caption This: 6-2-08

For some reason, I've been on a Dr. Hook vibe this week. So I decided to offer up this classic album cover for this week's Caption This. C'mon, When You're In Love With A Beautiful Woman with Sexy Eyes, you can't help but think about Sharing The Night Together.

Dr. Hook!