Another little known hero from the DC Universe. Click the pic to learn more about this dude. Incidentally, I also picked up the Marvel Encyclopedia, so don't be surprised to see some lesser known heroes and villains from that tome as well.
Monday, May 12, 2008
Sunday, May 11, 2008
Brand Update : Eyetex
The senior management of Arvind Laboratories has shared some of the important sales figures of Eyetex & Dazzler brand to Marketing Practice. The excerpts of the mail is given below.
- During 2007-08 the sales of Colour Cosmetics {CC} lead by EYETEX DAZLLER Nail Polish & EYETEX Eyeliner liquid increased by 22%.
- Nail Polish sales/other issues crossed 2.75 million units & Eyeliner Sales/other issues crossed 1.78 million units.
- Overall group sales in traditional Kajal & Kumkum crossed 110 million pieces.
- The firm has strengthened its sales teams all over India;
- There are 210 staff at all levels & about 75 Beauty Advisers in Retail counters now {& proposed to touch 250 before October 2008}.
- Current Year targets are 4.50 million units in Nail Polish & 2.64 million units in Eyeliner amongst other CC products such as Lipsticks, Compact Powder, Lip Gloss etc.,
- Overall 125 million units including Traditional Kajal & Kumkum.
Eyetex is on an overdrive and the growth of the brand shows that the extensive below the line activities of the the company has yielded positive results.
Happy Mother's Day, Momma!
This goes out to all the lovely mother's in the world who happen to be reading this blog. And as a client I once worked on said in their ad, "Don't just make it Mother's Day, make it Mother's Night." Bow chickki bow bow. Happy Mother's Day!
Saturday, May 10, 2008
Brand Update : Motoyuva
Finally Motoyuva has gone soft on the parents. The brand has launched its new range W270 flip phone.
Watch
the tvc here : Motoyuva w270
The ad shows the father trying to imitate the dude son after seeing the son talking to his girlfriend using the stylish W270. The basic idea is to highlight the stylish attribute of the phone and the message is consistent with the youthful positioning of the brand.
What I liked about the ads of Motoyuva is the choice of the actors. In this ad, the "father" is perfect and because of it, the ad is never boring.
The reason why the brand has gone little soft on parents may be because of fear of resentment . The previous ad for W230 was too harsh on the parents.
More importantly , the brand has got the price and the product perfect for the target segment. Firstly Motoyuva is a no-nonsense music phone. The brand has clearly identified that music is a decisive attribute as far as the 18-25 is concerned. Secondly the brand has got the price also right for the consumer.For an entry level consumer, the price of Motoyuva is compelling enough to elicit a favorable decision.These funny campaigns add the critical thrust to make the final decision.There was a gap in the entry level music phones which this brand has rightly tapped.
Watch
the tvc here : Motoyuva w270The ad shows the father trying to imitate the dude son after seeing the son talking to his girlfriend using the stylish W270. The basic idea is to highlight the stylish attribute of the phone and the message is consistent with the youthful positioning of the brand.
What I liked about the ads of Motoyuva is the choice of the actors. In this ad, the "father" is perfect and because of it, the ad is never boring.
The reason why the brand has gone little soft on parents may be because of fear of resentment . The previous ad for W230 was too harsh on the parents.
More importantly , the brand has got the price and the product perfect for the target segment. Firstly Motoyuva is a no-nonsense music phone. The brand has clearly identified that music is a decisive attribute as far as the 18-25 is concerned. Secondly the brand has got the price also right for the consumer.For an entry level consumer, the price of Motoyuva is compelling enough to elicit a favorable decision.These funny campaigns add the critical thrust to make the final decision.There was a gap in the entry level music phones which this brand has rightly tapped.
Thursday, May 8, 2008
Jawbone #205: 23 Cent PIzza Night
It's 23 Cent Pizza night! Neil joins us as we talk more about his training for the upcoming Jog-A-Thon, (if you'd like to sponsor Neil, see this post for details). You can also continue to sponsor him in the comments. We talk about Neil's court date, 23 cents for a pizza, podcasting help and much more. We also feature the music of Frans Huxie. Enjoy the show!
RSS feed.
Download now.
Subscribe to:
Posts (Atom)